Han Tianyong 
Yinan Zhou 
Xinyue HOU 
Enya Adidas’s branding strategy in TikTok’s algorithmic culture: “Short-Term Virality, Long-Term Legacy”
Martinleong Introduction Adidas has solidified its brand by maintaining cultural relevance, from its connection with hip-hop in the 1980s…
Velvet Sundown and the sunset of professional musicians.
Paul Lim Introduction The waves of positive change brought by AI over the last few years have been nothing short…
Gen-Z: Overactive or Overdoing It?
Savannah Raffan It is no secret that Gen-Z has adopted a heightened interest in health compared to previous generations, but…
TikTok as Gen Z’s Digital EDSA
Gracias Millions of Filipinos peacefully ousted a dictatorship in 1986 by protesting in Epifanio de los Santos Avenue (EDSA).…
Peeping Love Island: What Keeps Us Hooked On Reality TV?
Kath Smart Why do so many of us crave to view content that surrounds other people’s personal relationships? The sun-soaked…
How does reality television shape audience perceptions of romantic relationships?
Layla IMAGE1 You may have indulged in watching a few good, juicy reality Tv shows, think; ‘Love Island’ ‘The…
Social Media Influencers: The new strategy for brands
Tayarna Social media influencers have transformed advertising by creating authentic and relatable content that shapes consumers’ trust and encourages…
Scroll, Swipe, Spend: How influencer culture drives overconsumption
hzlr With 360,000 followers watching, lifestyle influencer Marlena Velez transformed a $500 theft into a meticulously curated haul video,…
Farming the Fantasy: How Stardew Valley Reimagines Capitalism
Renee An Qi Goh Stardew Valley is a cozy farming game. Created by Eric Barone, also known as ConcernedApe, the game was…
Why The Life of a Showgirl is not Taylor Swift’s Worst Album
Julia Stanton Photo by Stephen Mease on Unsplash. Taylor Swift’s twelfth album, The Life of a Showgirl was announced on…