TikTok as Gen Z’s Digital EDSA
Gracias Millions of Filipinos peacefully ousted a dictatorship in 1986 by protesting in Epifanio de los Santos Avenue (EDSA).…
tiktok
How does reality television shape audience perceptions of romantic relationships?
Layla IMAGE1 You may have indulged in watching a few good, juicy reality Tv shows, think; ‘Love Island’ ‘The…
Social Media Influencers: The new strategy for brands
Tayarna Social media influencers have transformed advertising by creating authentic and relatable content that shapes consumers’ trust and encourages…
Scroll, Swipe, Spend: How influencer culture drives overconsumption
hzlr With 360,000 followers watching, lifestyle influencer Marlena Velez transformed a $500 theft into a meticulously curated haul video,…
Parents Beware – Short Form Content is Short Form Attention Spans
GeorgeWarner (22224293) It is out of control. Recorded screen times of children yielded an average of over 2 hours and…
The Digital Tourist: Social Media, Authenticity, and Contemporary Travel Behaviour
Kathrynf How do social media platforms such as Instagram and TikTok shape travellers’ perceptions of authenticity and influence contemporary…
TikTok Made Me Book It: How Algorithms Are Shaping Where We Travel
Sarah For decades, local tourism boards and government-run visitor centres controlled the story of travel. They decided which beaches,…
From Pages to Performance: The Rise (And Risks) of BookTok
Tammie Watts I was visiting my local Dymocks when I first discovered that BookTok had broken free from my phone…
Social media rewiring the way people see themselves.
Charlize Rebelo This article is for those whose confidence and self-perception are affected by what they see on social media.…
Mastermind: Taylor Swift’s Secret to Marketing Magic
Lily Taylor Swift is a musical artist that has taken the world by storm, but she isn’t just a…