When the fans become the marketing team- How Obsession shows the growing power of fan driven marketing
soraya What if a movie could sell itself? Not through endless trailers and advertisements, but through the people watching…
Marketing
TikTok Made Me Book It: How Algorithms Are Shaping Where We Travel
Sarah For decades, local tourism boards and government-run visitor centres controlled the story of travel. They decided which beaches,…
Mastermind: Taylor Swift’s Secret to Marketing Magic
Lily Taylor Swift is a musical artist that has taken the world by storm, but she isn’t just a…
Taylor Swift Isn’t the Marketing Genius Everyone Says She Is
Nicole Taylor Swift’s teaser for her new album the showgirl is sending the world into a frenzy with ABC…
The Death of the “Casual Post”: How Social Media Became a Brand Catalogue
Danica Molina Instagram’s old logo next to its current logo. Image: Alyssa Young (Medium.com) There was once a time when…