Guan QiuYu 
REN Ren 
Tan Kane 
SHI LIQI 
VickyWu 
Reality of Beauty: How Social Media Beauty Standards have influenced the self-image of the younger generation
Antonia Pires In society today, social media has become the leading influence on current trends, societal norms and even the…
Strengthening the body and mind: How exactly does lifting weights impact your overall health?
MGrainger It is scientifically proven that resistance training is a necessity for better health, both physically and mentally, no…
From Page to Parasocial: How the Summer I Turned Pretty Built a Fandom Out of Teen Romance
Danica Molina Intro Even if you’ve never watched a single episode of The Summer I Turned Pretty, you have probably…
Trust me, I’m a YouTuber!
India I’ve never known a world without YouTube. The first YouTube video was uploaded in April 2005, titled “Me…
Adidas’s branding strategy in TikTok’s algorithmic culture: “Short-Term Virality, Long-Term Legacy”
Martinleong Introduction Adidas has solidified its brand by maintaining cultural relevance, from its connection with hip-hop in the 1980s…
Velvet Sundown and the sunset of professional musicians.
Paul Lim Introduction The waves of positive change brought by AI over the last few years have been nothing short…
Gen-Z: Overactive or Overdoing It?
Savannah Raffan It is no secret that Gen-Z has adopted a heightened interest in health compared to previous generations, but…
TikTok as Gen Z’s Digital EDSA
Gracias Millions of Filipinos peacefully ousted a dictatorship in 1986 by protesting in Epifanio de los Santos Avenue (EDSA).…
Peeping Love Island: What Keeps Us Hooked On Reality TV?
Kath Smart Why do so many of us crave to view content that surrounds other people’s personal relationships? The sun-soaked…
How does reality television shape audience perceptions of romantic relationships?
Layla IMAGE1 You may have indulged in watching a few good, juicy reality Tv shows, think; ‘Love Island’ ‘The…