Nothing Beats a Jet2 Holiday — Unless You’re Being Deported

Do you remember that catchy TikTok ad sound? — “Nothing beats a Jet2 holiday～～～”
It first came from a holiday ad made by the UK airline Jet2. The short slogan and happy music made it go viral. Soon it was used all over TikTok, Instagram and other sites. People made funny videos about daily life. Others used it to joke about news and events. It became a popular BGM to make contrast and laughs.

This political use has made the artists and the brand react strongly. BBC said that Jess Glynne, who sang the song “Hold My Hand” used in the ad, felt “sick” because the song was meant to share love, unity and good energy, but is now used to push division and exclusion. She said it broke her heart. The Guardian said that Zoe Lister, who did the Jet2 ad voice, also disliked this political use. She said the voiceover was made to bring joy, not to support “Trump and his awful policies.” Jet2 said they were “disappointed” as their brand was pulled into this kind of political message. This was not how they wanted their brand to be used.

This political video only went viral because of the strong contrast: happy music with a cold reality, like a carefully planned show. People shared and laughed on all platforms, only few asked: why would a song meant for fun be used by those in power to move people’s feelings?

In today’s world of algorithms, we are being watched. Videos can easily control our emotions. It sends you the posts that get the most reaction — whether it’s holiday fails or crazy challenge videos. When these fun sounds are used in politics, they stop being “just background music.” They become tools to persuade, divide, or even numb the audience.

Step by step, the line between fun and politics is being blurred on purpose. Simple likes and shares may already be making some power stronger without us knowing. This is not just a “inappropriate use” of an ad sound. It is a planned move about opinion, feelings, and money. Next time you hear “Nothing beats a Jet2 holiday,” think about this — are you laughing at how absurd it is, or helping it do its real job?