2 steps forward and 2 steps back, social media sucks.
Alexander Hanjin De Filippo When I think of social media, I think, Instagram, TikTok, sharing memes, looking at garbage posts, and brain-rotting…
tiktok
From Page to Parasocial: How the Summer I Turned Pretty Built a Fandom Out of Teen Romance
Danica Molina Intro Even if you’ve never watched a single episode of The Summer I Turned Pretty, you have probably…
Adidas’s branding strategy in TikTok’s algorithmic culture: “Short-Term Virality, Long-Term Legacy”
Martinleong Introduction Adidas has solidified its brand by maintaining cultural relevance, from its connection with hip-hop in the 1980s…
TikTok as Gen Z’s Digital EDSA
Gracias Millions of Filipinos peacefully ousted a dictatorship in 1986 by protesting in Epifanio de los Santos Avenue (EDSA).…
How does reality television shape audience perceptions of romantic relationships?
Layla IMAGE1 You may have indulged in watching a few good, juicy reality Tv shows, think; ‘Love Island’ ‘The…
Social Media Influencers: The new strategy for brands
Tayarna Social media influencers have transformed advertising by creating authentic and relatable content that shapes consumers’ trust and encourages…
Scroll, Swipe, Spend: How influencer culture drives overconsumption
hzlr With 360,000 followers watching, lifestyle influencer Marlena Velez transformed a $500 theft into a meticulously curated haul video,…
Parents Beware – Short Form Content is Short Form Attention Spans
GeorgeWarner (22224293) It is out of control. Recorded screen times of children yielded an average of over 2 hours and…
The Digital Tourist: Social Media, Authenticity, and Contemporary Travel Behaviour
Kathrynf How do social media platforms such as Instagram and TikTok shape travellers’ perceptions of authenticity and influence contemporary…
TikTok Made Me Book It: How Algorithms Are Shaping Where We Travel
Sarah For decades, local tourism boards and government-run visitor centres controlled the story of travel. They decided which beaches,…