Adidas’s branding strategy in TikTok’s algorithmic culture: “Short-Term Virality, Long-Term Legacy”
Martinleong Introduction Adidas has solidified its brand by maintaining cultural relevance, from its connection with hip-hop in the 1980s…
Features
Velvet Sundown and the sunset of professional musicians.
Paul Lim Introduction The waves of positive change brought by AI over the last few years have been nothing short…
Gen-Z: Overactive or Overdoing It?
Savannah Raffan It is no secret that Gen-Z has adopted a heightened interest in health compared to previous generations, but…
TikTok as Gen Z’s Digital EDSA
Gracias Millions of Filipinos peacefully ousted a dictatorship in 1986 by protesting in Epifanio de los Santos Avenue (EDSA).…
Peeping Love Island: What Keeps Us Hooked On Reality TV?
Kath Smart Why do so many of us crave to view content that surrounds other people’s personal relationships? The sun-soaked…
Scroll, Swipe, Spend: How influencer culture drives overconsumption
hzlr With 360,000 followers watching, lifestyle influencer Marlena Velez transformed a $500 theft into a meticulously curated haul video,…
Farming the Fantasy: How Stardew Valley Reimagines Capitalism
Renee An Qi Goh Stardew Valley is a cozy farming game. Created by Eric Barone, also known as ConcernedApe, the game was…
Pop, Power and Provocation: How Sabrina Carpenter’s Image is Redefining Modern Feminism
Tash Paul With risqué lyrics, revealing outfits, and signature bombshell blonde curls, American pop singer Sabrina Carpenter has quickly cemented…
Parents Beware – Short Form Content is Short Form Attention Spans
GeorgeWarner (22224293) It is out of control. Recorded screen times of children yielded an average of over 2 hours and…
The Digital Tourist: Social Media, Authenticity, and Contemporary Travel Behaviour
Kathrynf How do social media platforms such as Instagram and TikTok shape travellers’ perceptions of authenticity and influence contemporary…