Playing It Smart: Content, Context & Community in Kids’ Gaming
slx990806 Introduction: It is a mistake to ask, “Are video games good or bad for kids?” Games are a…
2025
Beyond the Outfit: Gender Inequality and Systemic Pressure in K-pop Exposed by Jang Won-young’s Controversy
Jiahao_Wen What was originally meant to be a cheerful, celebratory performance quickly turned into a storm online. After attending…
Reality of Beauty: How Social Media Beauty Standards have influenced the self-image of the younger generation
Antonia Pires In society today, social media has become the leading influence on current trends, societal norms and even the…
Strengthening the body and mind: How exactly does lifting weights impact your overall health?
MGrainger It is scientifically proven that resistance training is a necessity for better health, both physically and mentally, no…
From Page to Parasocial: How the Summer I Turned Pretty Built a Fandom Out of Teen Romance
Danica Molina Intro Even if you’ve never watched a single episode of The Summer I Turned Pretty, you have probably…
Trust me, I’m a YouTuber!
India I’ve never known a world without YouTube. The first YouTube video was uploaded in April 2005, titled “Me…
Adidas’s branding strategy in TikTok’s algorithmic culture: “Short-Term Virality, Long-Term Legacy”
Martinleong Introduction Adidas has solidified its brand by maintaining cultural relevance, from its connection with hip-hop in the 1980s…
Velvet Sundown and the sunset of professional musicians.
Paul Lim Introduction The waves of positive change brought by AI over the last few years have been nothing short…
Gen-Z: Overactive or Overdoing It?
Savannah Raffan It is no secret that Gen-Z has adopted a heightened interest in health compared to previous generations, but…
TikTok as Gen Z’s Digital EDSA
Gracias Millions of Filipinos peacefully ousted a dictatorship in 1986 by protesting in Epifanio de los Santos Avenue (EDSA).…