Social Media Influencers: The new strategy for brands
Tayarna Social media influencers have transformed advertising by creating authentic and relatable content that shapes consumers’ trust and encourages…
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The Digital Tourist: Social Media, Authenticity, and Contemporary Travel Behaviour
Kathrynf How do social media platforms such as Instagram and TikTok shape travellers’ perceptions of authenticity and influence contemporary…
Beyond the Lanterns – Finding Balance between Beauty and Authenticity in Taiwan
Ashley Taiwan’s tourism has blossomed in recent years, gaining popularity and global recognition for its rich culture, traditions, and…