Adidas’s branding strategy in TikTok’s algorithmic culture: “Short-Term Virality, Long-Term Legacy”
Introduction Adidas has solidified its brand by maintaining cultural relevance, from its connection with hip-hop in the 1980s…
Introduction Adidas has solidified its brand by maintaining cultural relevance, from its connection with hip-hop in the 1980s…
A Sudden Release and a Short StatementKendrick Lamar unexpectedly released GNX on November 22, 2024, prompting the hip-hop…
The Balenciaga X Puma Speedcat was released on June 20, 2025, with the collection designed for the combination…