The authenticity of Taylor Swift is a masterclass in corporate branding, not relatability.
mehdi saleem virji We are not just fans or followers, we are all consumers and the biggest value exchange here is…
monetisation
EA vs My Wallet
Cindy Ariestanti Sul, Sul! Who doesn’t know The Sims 4? It has been around for a decade. The Sims was…
Fortnite Skins are the Worst
Adam Ruch I’m not sure exactly where to start with Fortnite, but I do know that Jean Baudrillard is whirling…