BTS is Transforming from a Global Boy Band to a Long-term Brand
CHEN Siying “Hello, we are BTS.” On 20th March 2026, one of the most famous K-pop boy band BTS came…
k-pop
110 Million Streams — But Who Is Really Listening?
Yuhan As the most popular male band in South Korea, after returning with the album Arirang on March 20,…
Nostalgia Won’t Clean a Scandal — And It Won’t Save T.O.P Either
ZHUZIYI video: T.O.P’s album preview When T.O.P (Choi Seung-hyun) confirmed that he would return with the album ANOTHER DIMENSION…
Beyond the Outfit: Gender Inequality and Systemic Pressure in K-pop Exposed by Jang Won-young’s Controversy
Jiahao_Wen What was originally meant to be a cheerful, celebratory performance quickly turned into a storm online. After attending…
K-pop as Global Youth Culture: Music, Media, and Consumption
Liulin Ai From BTS’s speech at the United Nations to BLACKPINK’s appearance on the Coachella stage, the influence of K-pop…
Netflix Hit the Jackpot! Virtual K-pop Group Storms the Charts: Viral Sensation or Cultural Facade?
Annie Netflix hit the jackpot with this one. On June 20, KPop Demon Hunters quietly premiered on Netflix and…