From Page to Parasocial: How the Summer I Turned Pretty Built a Fandom Out of Teen Romance
Danica Molina Intro Even if you’ve never watched a single episode of The Summer I Turned Pretty, you have probably…
Danica Molina
The Denim War: Why Gap’s KATSEYE Campaign Outsold Sydney Sweeney’s American Eagle Ad
Two major denim ads took over 2025. Gap’s KATSEYE collab went viral for its joy and inclusivity, while…
The Death of the “Casual Post”: How Social Media Became a Brand Catalogue
Instagram’s old logo next to its current logo. Image: Alyssa Young (Medium.com) There was once a time when…