You don’t actually like Matcha- you’re just obsessed with being trendy

I’m sure you’ve seen it, the earthy vibrant green drink perfectly curated on your Instagram feed. I fell for it once too, the countless social media posts it was hard to avoid. The FOMO I felt was strong, I decided (once upon a time) that I NEEDED to try it.

I found myself at an overpriced café, tapped my card, took a sip and instantly regretted it. My sad watered down matcha tasted like dirt and grass. Not only did I personally not like this drink, but it made me think; I looked around and realised no one was actually savouring it. It was like a prop, posing with it as a sign your in with the latest trend. The only way some people enjoyed it seemed to be when it was loaded with strawberry creams or mango syrups.

Tik Tok, in particular, is driving the growing demand and appeal of matcha. Portraying it as this trending object.

@thematchatwins
Finally got to go visit @Matcha Haus Toronto new location!! We were so excited to check out this new viral matcha spot in the city — and it didn’t disappoint. The space was beautifully designed, and the staff were incredibly kind, making the whole experience feel warm and welcoming Double pistachio: 7/10 — Pistachio notes were perfect. Cream made it a little rich for my taste, but the matcha? Twin Matcha approved 🎀 Iced matcha latte: 8.2/10 — This feels like the perfect matcha drink for first-timers — simple, approachable, and you can still catch those subtle matcha notes. The vibe, the aesthetic, and the matcha itself definitely will have us coming back for more 🎀 #matcha #thematchatwins #fyp #torontotiktok #matchatoronto #matchatok
♬ Talk of the Town – The Love Rights

@annahinkss
a matcha and my rhode lippies 🥰 #trending #contentcreator #aesthetic #pinterestaesthetic #rhode #matcha #matchalatte
♬ original sound – Ms.Kly – Ms.Kly ^᪲᪲᪲⋆🍒

But I don’t believe matcha’s story started as this status symbol. For centuries it has been prepared with care, it was about preparation and mindfulness. The history of Matcha, being a rich and insightful one.

It was never an Instagram aesthetic, but there is a direct link to an issue within society. Many of us may only love matcha to signal a sense of identity, and it goes deeper. We buy and do certain things to make a statement; it tells the world that we are curated and on trend.

But what about hobbies? Passions? Individuality? It is becoming a dying art. People seem more afraid than ever to be different. This article dives deeper into matcha’s takeover and it’s growing role in influencer culture.

Time and time again, a new food trend takes over remember:

Whipped coffee